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Claude C. Hopkins
Claude C. Hopkins was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
Excerpt from Wikipedia, available under CC BY-SA 4.0.
Books
Scientific Advertising
2007
ISBN 9781605200453
Wissenschaftliches Inserieren
2012
ISBN 9781478249641
My Life in Advertising Scientific Advertising
2013
ISBN 9780781281911
My Life in Advertising - Masters of Marketing Secrets A Copywriter's Journey to Success
2014
ISBN 9781312099906
Scientific Advertising - Masters of Marketing Secrets
2014
ISBN 9781312100589
Claude C. Hopkins' Scientific Advertising With My Life in Advertising
2020
ISBN 9798201340339
La Publicité Scientifique Exos de Copywriting Inclus
2021
ISBN 9798460073306
Ma vie dans la publicité
2022
ISBN 9782383040620
A ciência da publicidade (Digital)
2025
ISBN 9786553320017