Leonard L. Berry
Books
Marketing for the bank executive
1974
ISBN 9780884052906
Emerging perspectives on services marketing
1983
ISBN 9780877571612
Marketing services
1991
ISBN 9780743267410
Discovering the soul of service
1999
ISBN 9780684845111
Un Buen Servicio Ya No Basta
2003
ISBN 9789580467205
Management lessons from Mayo Clinic
2008
ISBN 9780071590747