
Professor of International Marketing at the Kellogg School of Management at Northwestern University

Marketing management
1973
ISBN 9780130156846
Principles of Marketing
2019
ISBN 9781292269566
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
2005
ISBN 9780743267847
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
2005
ISBN 9780470194430
Strategic marketing for educational institutions
1985
ISBN 9780138514037
Marketing
1987
ISBN 9780133451276
Strategic marketing for nonprofit organizations
1987
ISBN 9780132325479
Social marketing
1989
ISBN 9781412956475
The marketing of nations
1997
ISBN 9780684834887
Kotler on Marketing
1999
ISBN 9780684860381
Marketing Management (12th Edition) (Marketing Management)
2005
ISBN 9780131457577
Marketing 4.0
2016
ISBN 9781119341062
Marketing 5. 0
2021
ISBN 9781119668510Muuttuva markkinointi
1999
ISBN 9789510238226
Framework for Marketing Management
2008
ISBN 9780136708636