Renée Mauborgne is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book Blue Ocean Strategy.
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Blue Ocean Strategy
2015
ISBN 9781633692879
La estrategia del océano azul Crear nuevos espacios de mercado donde la competencia sea irrelevante
2015
ISBN 9788416115907
Beyond Disruption
2023
ISBN 9781647821333