WZ
William G. Zikmund
Books
Business research methods
1997
ISBN 9780030184321
Effective Marketing
1997
ISBN 9780538878593
Exploring marketing research
2010
ISBN 9780324788617
Princípios da pesquisa de marketing
2011
ISBN 9788522110889
Marketing
1999
ISBN 9780538882156
Business Research Methods A South-Asian Perspective
2016
ISBN 9788131520369
Instructor's manual to accompany effective marketing
1995
ISBN 9780314055200
Effective Marketing Creating and Keeping Customers
1998
ISBN 9780538886598