Iterate and Optimize
2016·398 pages·en
Publisher, ISBN & more
- Publisher
- Sterling & Stone LLC
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Build a publishing business that compounds — without the luck, the hype, or the gold rush. You've read Write. Publish. Repeat. You know the foundation: write the next one, publish the next one, do it again. Iterate and Optimize is what comes next. Sean Platt, Johnny B. Truant, and David Wright didn't grow Sterling & Stone into eight imprints, ten podcasts, and millions of words published by swinging for the fences. They got there by iterating — making small, deliberate improvements over years that compounded into a business that mostly runs itself. This is the playbook for doing the same with yours. Inside, you'll learn how to optimize: Distribution strategy — exclusive vs. wide, and when to switch Advertising and marketing — the spend that pays for itself and the spend that burns money Conversion levers — covers, descriptions, and metadata that actually move sales Outsourcing and team-building — how to hire slowly without losing the thing that made you successful Product funnels — including the changed role of free books for indie authors today Workflow and systems — what to automate, what to keep hands-on, what to delegate The writing process itself — pre-writing, drafting, and revising faster without sacrificing quality If you've already read every "self-publishing 101" guide on the market and you're ready for the level above it — written by people who've actually built the business at scale — this is your guide. No silver bullets. No magic buttons. Just the small, sustainable improvements that compound into something real. Includes a free companion workbook with exercises and worksheets to apply each chapter to your own publishing business. Ready to get serious about the business behind the books? Iterate and Optimize.