The American Eagle

During the fare wars that shook the airline industry in the early 1990s, one airline forged the way. AA, led by pres. Bob Crandall, effectively changed the face of the airline industry. This book chronicles Crandall's meteoric rise at AA and recounts how he helped to lead one of the most difficult, yet successful, corporate turnarounds in U.S. business history. In 1974, he helped pull AA back from the brink of bankruptcy, oversaw the creation of SABRE, the world's first and largest computer reservation system, helped to essentially invent the modern hub-&-spoke operating system, and pushed AA to make the shift from the regulated to the deregulated market faster and better than any other airline. Photos.