Hispanic Star: Bad Bunny

Meet Grammy Award Winner Bad Bunny—once just a kid called Benito from the Almirante Sur barrio of Vega Baja, Puerto Rico. The oldest of three brothers, Benito grew up in a family that valued music, charity, and being true to oneself—beliefs he carries with him to this day. Following his rise to fame in 2017, Bad Bunny was recognized as the King of Latin Trap and became the first non-English-language act to be Spotify’s most-streamed artist of the year, leading the list from 2020 to 2022. An emblem of his generation, Bad Bunny shows that you can be exactly who you are and follow your passions wherever they may lead you. If you can see it, you can be it.