Block 4 Diffusion

Block 4 follows through by looking at how products fare in the marketplace, how they diffuse into use, how consumers respond to them, and at the extent to which changing consumer preferences and concerns are influencing future technologies. You will look at examples where consumer concern for environmental protection has led to the development of specific new 'green' products and technologies. You will also examine the role of governments in steering the direction of technological and product development to meet environmental objectives.Please note there is reference to DVD material within this block that will enhance your learning, the DVD is not yet available but will hopefully be coming soon.