Diffusion: Consumers and Innovation

This block follows on from Products: new product development and sustainable design, by looking at how products fare in the marketplace, how they diffuse into use, how consumers respond to them, and at the extent to which changing consumer preferences and concerns are influencing future technologies. It looks at examples where consumer concern for environmental protection has led to the development of specific new'green' products and technologies and examines the role of governments in steering the direction of technological and product development to meet environmental objectives.Due to copyright restrictions the DVD material refered to within this book is not available.