London

London was named the most popular tourist destination in the world by MasterCard in 2015 (Source: www.express.co.uk), London welcomed over 30 million tourists in 2015, an increase of 20% when compared to five years ago (Source: www.londonandpartners.com), In 2015, London was the most popular tourist destination on Twitter and was the most searched for destination on google (Source: Evening Standards Newspaper), Rough Guides was the No. 3 travel publisher in 2015, worth £2.8 million (Nielsen Bookscan)