Gównowacenie

We’re living through the Enshittocene, the Great Enshittening, a time in which the services that matter to us, that we rely on, are turning into giant piles of shit. It’s frustrating. Demoralizing. Even terrifying. Enshittification identifies the problem and proposes a solution. When Cory Doctorow coined the term enshittification, he was not just finding a funner way to say “things are getting worse.” He was making a specific diagnosis about the state of the digital world and how it is affecting all of our lives (and not for the better). The once-glorious internet was colonized by platforms that made all-but-magical promises to their users—and, at least initially, seemed to deliver on them. But once users were locked in, the platforms turned on them to make their business customers happy. Then the platforms turned to abusing their business customers to claw back all the value for themselves. In the end, the platforms die. Doctorow’s argument clearly resonated. Once named, it became obvious that enshittification is everywhere, so much so that the American Dialect Society named it its 2023 Word of the Year, and was cited as an inspiration for the 2025 season of Black Mirror. Here, now, in Enshittification the book, Doctorow moves the conversation beyond the overwhelming sense of our inevitably enshittified fate. He shows us the specific decisions that led us here, who made them, and—most important—how they can be undone.