War for Growth

"The Chinese Internet market, with its countless people looking to consume innovative products, offers a huge potential for foreign Internet firms. Still, almost none of them have so far been successful in this highly competitive environment. Foreign Internet firms obviously face numerous difficulties and risks when entering China, leaving those behind that don't enter prepared. The mission of this book is to give an answer to the question of how technology companies with an online based business model can avoid the same fate as their counterparts and at the same time use the massive growth opportunities that China has to offer. The main findings in this book are based on a Master Thesis written by one of the authors as well as subsequent research on the topic. It is then supplemented with unique and valuable insights from self-conducted interviews with top European entrepreneurs. We hope you enjoy reading this book!"