The Internet Start-Up Bible

"THE INTERNET START-UP BIBLE is exactly that - THE complete and authoritative guide for every wannabe Internet entrepreneur or anyone thinking about how to get their own start-up underway.Introduction: Hype or Revolution? Chapter 1: You - What Does it Take? Chapter 7: Marketing - The Customer is KingChapter 2: Idea - How to Evaluate It Chapter 8: Design - First Impressions Count Chapter 3: The Business Plan Chapter 9: Technology - The Technology Is the ExperienceChapter 4: Legals - The Full Story Chapter 10: People - Who and How Do You Find Them?Chapter 5: Research - Get It Right Chapter 11: Administration - The Golden RulesChapter 6: Funding - What You Need to Do Chapter 12: IPO (Flotation) -Bingo! Chapter 13: You Ain't Seen Nothing Yet Foreword by Clive Pinder, Senior Vice-President at Viant.com"