After Sixty
Marketing to Baby Boomers Reaching Their Big Transition Years
2006·212 pages·en
Publisher, ISBN & more
- Publisher
- Paramount Market Publishing
- ISBN
- 9780978660208
About this book
Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
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