The Craft of Copywriting

Copywriting is a craft, and one that you can certainly learn. Take it from the author - Alastair Crompton - who's made an illustrious career out of twenty-five years in the advertising business. Fully illustrated with numerous examples of top-notch advertising, THE CRAFT OF COPYWRITING is probably the best teacher a young copywriter could ever have. but its value isn't restricted to those who sit behind computer screens. Everyone in advertising - clients, accounty executives, marketing and product managers, even business students - will find it a fascinating, behind-the-scenes account of a multi-billion dollar activity - the making of ads that sell.