E-Mail Essentials

A guide to email, offering jargon-free advice for a non-technical audience. Matt Haig looks at every aspect of using email as a communication tool, including: email basics; internal and external email; email management; the email anatomy; email netiquette; Spam (and how to avoid it); email as a marketing tool; using email to gain free publicity; email advertising; and email and the Web. There are checklists, practical tips and screenshots.