Christ to Coke

The author looks at how an image becomes iconic through eleven universally recognized images, both historical and contemporary. He examines the images such as Christ's face, the cross, the heart-shape (as in "I heart New York"), and the famous photograph of the napalmed girl in Vietnam. Other modern icons come from politics, such as the American flag, from business, led by the Coca-Cola bottle, and from science, the double helix of DNA and Einstein's equation E=mc2.