My Start-Up Life

Ben Casnocha discovered he was entrepreneur at age 12 and hasn'tslowed down since. In this remarkably instructive book, Bendissects the entrepreneurship "gene," explaining that everyone hasinherited it if they have an idea to make the world a better place.In Casnocha's case, he found a better way for city governments tocommunicate with constituents on the Web. Six years later, Comcatehas dozens of municipal clients, a growing staff, and a record ofexcellence. This book is the story of his start-up, but also aconversation with his mentors, clients and fellow entrepreneursabout how to make a business idea work?and how to have the time ofyour life trying. From Pat Lencioni to Marc Benioff ofsalesforce.com, Ben has won over the best and brightest of thebusiness world?now it's your turn!