Summary

This work offers a summary of the book ""THE TIPPING POINT: How Little Things Can Make a Big Difference"" by Malcolm Gladwell. Malcolm Gladwell is a graduate of the University of Toronto. He has been a reporter for the Washington Post for nine years and is currently a staff writer for The New Yorker magazine. According to the author, the best way to think about the emergence of new ideas, products and consumer preferences is to expect them to follow the laws of epidemics. The ""tipping point"" is the name given to the moment at which an epidemic or a virus reaches critical mass. Once an ep