The PR Business An Insider's Guide to Real-life Public Relations

For the last several years, public relations has been the fastest growing sector of the UK economy - testimony to its coming of age as a fully developed and now highly sophisticated part of the marketing mix. Accordingly, of course, there has grown up around PR a considerable literature, much of which is academic in tone, or seeks to add to the kudos of what is fundamentally a young discipline. "The PR Business" aims to cut through this often distracting gloss to take a close-up look at what PR really is - what it exists to do, what it can do, and how it best does it. Focusing on the grass roots issues of PR, and how they work in practice, it is an "insider's" guide to the subject, putting forward tried and tested approaches which often differ greatly from the "textbook" wisdom. Radically de-bunking the myths and pseudo-philosophies of PR, this book is a manual for both understanding of the subject and success within it as an aware practitioner.