Fisher-Price

Introducing a new board book series from Fisher-Price that celebrates every step toward achieving developmental milestones, with expert, pressure-free advice for parents. BABBLING is one of three launch titles, perfect for young, growing families. Whether it’s “mama,” “papa,” or “potato,” baby’s first words are exciting for everyone! Encourage first words and celebrate little victories with this special board book, developed with the childhood expertise of the Fisher-Price Play Lab. From first words to kindness, these sturdy, colorful board books provide fun and effective tools for nurturing your child's early development. With expert-backed tips and relatable moments, SMILESTONES transforms everyday learning into joyful adventures, helping your little one achieve big milestones, one page at a time. Fisher-Price is here to help you celebrate the little victories, let go of expectations, and pick up more positivity. Because after more than 90 years of helping families, we’ve learned every child learns in their own way – at their own pace. That’s the beauty of the Smilestones approach. It’s about finding the joy in every stage (big and small) for every kid.