Lawson vs LaValley

Fringe fiction authors John Edward Lawson and Dustin LaValley battle to the death in order to establish supremacy of the indie publishing scene. LaValley, a martial arts instructor, lurks in one corner. Opposing him is the behemothic Lawson, and between the two lay the corpses of readers, reviewers, and the heedless literary elite. What force can stop them in time to save mankind?