Messedesign Jahrbuch 2003/2004

A selection of exclusively designed trade fair stands. Presenting innovative and original highlights in trade fair architecture the publication also offers a highly inspired and informative insight into current trends. In the last few years trade fair design has developed into an interdisciplinary field for architects, scenographers, classical trade fair builders, communication and media designers, advertising and event agencies. With absolutely no barriers concerning fantasies in form, colour and space, innovative and impressive concepts have been created. In this Annual, Karin Schulte has selected interesting examples in the German-speaking area. She visited the most significant trade fairs and examined small and large stands for Ansorg, Audi, Ellesse, Walter Knoll, Siemens, Speedo, Vorwerk, Zumtobel Staff created by designers like Matteo Thun, Stefan Zwicky, Atelier Bruckner, Arno Design, among others.