Mcquail`s Mass Communication Theory, 6e

McQuail`s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research lit I: PRELIMINARIES Introduction to the Book The Rise of Mass Media II: THEORIES Concepts and Models for Mass Communication Theory of Media and Society Mass Communication and Culture New Media - New Theory? Normative Theory of Media a