Brilliant Business Creativity

This is an entertaining guide to one of the most important business topics today. A hands-on skills set book, you ll discover all the techniques you need to be creative. It highlights how creativity is taking shape in the business world and approaches the topic from both a macro and micro levellevel; how you can get your organisation to be more creative, and how you can be creative yourself. It's an ideal first step into the world of creativity for all those who thought creativity belonged to a creative elite the reality is that everyone is creative.