Advances in Hospitality and Tourism

Tourism is a dynamic industry that involves the movement of people from one place to another for leisure, recreation, business, or other purposes. It plays a significant role in global economies, contributing to job creation, infrastructure development, and cultural exchange. Information and Communication Technology (ICT) has revolutionized the tourism industry, enhancing both the traveler's experience and the efficiency of tourism businesses. ICT tools such as online booking platforms, mobile applications, Augmented Reality (AR) and Virtual Reality (VR) technologies further enrich the tourist experience by offering immersive previews of destinations and historical sites and convenience. Additionally, ICT facilitates data analytics, allowing businesses to analyze trends, preferences, and customer feedback to tailor their offerings accordingly. The book aims to shed light on some of the unexplored aspects of tourism and hospitality industry and the recent researches in this field. The objective of this book is to give a general view of the different areas of Information and Communication Technology, and its applications. Students, researchers, experts and all associated with this field will benefit alike from this book.