Introduction to Rhetorical Communication

Provides an introduction to rhetorical and communication theories in the context of public communication. Includes a survey of the history of rhetorical theory. Discusses the audience, the speaker, and the message (Chs. 4-7). Contains discussions of four classical rhetorical canons: invention, disposition, style and delivery (Chs. 10-12, and 14). Discusses the important ethical choices that rhetoricians face (Ch. 15). Provides sample speeches for analysis and criticism. Includes a full chapter (Ch. 8) on culture and diversity, which focuses on how the changing world raises new concern for rhetorical communicators and emphasizes ethnocentrism using a new self-assessment measure.