About this book
From the author of How Stories Really Work: Exploring the Physics of Fiction comes a new revolutionary book to guide writers to professional success. Each year I help dozens of writers stop wasting time and energy writing material which will never attract or affect readers, and instead guide them into creating stories which work. Stories that work grab, glue, guide and control readers’ attention. These writers find that this process not only helps readers enjoy the resulting stories, but also makes the process of writing them far more enjoyable and productive. The second part of this book contains information which will change the way you present yourself as an author and market your books. Similarly, thousands of writers waste time and money on inefficient marketing approaches which will never produce sales or fans. Instead, they could build professional careers as authors with books that actually sell. Marketing that works grabs, glues, guides and controls prospects’ attention. These steps will work for you, regardless of your genre, your style, your preferred form (novel, short story, play, screenplay etc) or anything else, if you do them fully and correctly. Fiction writing has used these same principles ever since human beings learned how to write. Stories that work for readers attract, grip and guide those readers; stories that do something else are quickly forgotten or become admired only by a small group of devotees. Similarly, marketing has used these same principles ever since human beings needed to trade goods. Marketing, done correctly, attracts, grips and guides prospects towards what they are really looking for and will produce sales — and, almost better than sales, fans who will recommend your product to others. Marketing that doesn’t do these things fails rapidly (and can be wastefully expensive). By the time you reach the end of this book, if you apply yourself fully to the wisdom it contains — laid out as a series of lessons— you should be able to write stories which attract, grip and guide readers while delivering your communication effectively and you will have customers who like, buy and recommend your work to others. Don't waste any more time or energy - learn the secrets of master authors and marketers now!
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