The Max Strategy

The Max Strategy is a simple but poignant story about two men stuck at an airport during a freaky May snowstorm. The older man, an eccentric gentleman named Max Elmore, has the kind of creative and entrepreneurial spirit that helps a younger, disgruntled businessman re-invigorate his career, and consequently his whole life. The "Max Strategy" says forget goal making: Today's goal is tomorrow's rut. The only way a person can find a career that is truly rewarding, truly exciting, and truly lucrative is to treat every day as if it were a brand-new experience, a fresh opportunity to explore and to reach. In this engaging tale, Max Elmore shows how his philosophy of embracing mistakes, taking advantage of coincidences, and constantly experimenting worked for him - and for many others. And he helps the young businessman see how this thinking can bring energy and vitality to his, and to anyone's, career.