Experiments Never Fail

"Experiments Never Fail is the ideal guide for the bored, unappreciated and underpaid. It answers the essential question: How can we transform our boring jobs into meaningful work - work that is like play, work that brings us more money, more adventure, and more happiness? The story begins at Chicago's O'Hare International Airport, where an unexpected snowstorm in May has stranded travelers for over 24 hours. As the narrator blames and complains, he observes the 70-year-old Max Elmore - wearing plaid pants, a polo shirt, and a bolo tie - laughing loudly, clowning around, and entertaining young children by pushing them around in the airport's wheelchairs. Max asks the narrator: "Are you happy in your job?" Then he explains, in wonderful anecdotes and true-life tales, that the old notions - setting goals, changing attitudes, and modeling others' successes - just don't work anymore. To succeed in business today, we need an experimenter's mindset - including the courage to create and the audacity to dare - to make each day new and unique. This is a freshly updated and expanded edition of the beloved and bestselling book (previously titled: The Max Strategy) that has been praised by authors, CEOs, a Nobel Prize winner, and entrepreneurs worldwide"--