Wine Sales and Distribution

"Now in an expanded second edition to include new technologies, this comprehensive book provides a focused and practical approach to developing every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. The authors have meticulously crafted a clear and insightful framework based on the principles, strategies, and practices employed by top-notch wine professionals--.an invaluable text for all who aspire to top level wine sales"--