Design total

During its fifty years of existence, the design firm Cauduro Martino (Ludovico Martino and João Carlos Cauduro) has developed hundreds of visual identities for large companies that had a massive presence in the lives of Brazilians. This book examines in detail five projects of urban scale, located on the interface between graphic design, industrial design, architecture and urban design: the Metrô de São Paulo (1967), the Zoo of São Paulo (1972), the Paulista Avenue (1973), the Municipal Transportation System (1974), and the bank Banespa (1975), situated at the interface between graphic design, industrial design, architecture and urbanism: the seminal works about the method and the language. This richly illustrated edition, includes drawings, charts, graphs, studies and hundreds of photographs of the era of German Lorca, Cristiano Marcaro, Lew Parella and João Carlos Cauduro.