Predictably Irrational: The Hidden Forces that Shape Our Decisions
by Dan Ariely
2009·363 pages·en
Publisher, ISBN & more
- Publisher
- HarperCollins UK
- ISBN
- 9780007319923
About this book
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
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