How Branding, Marketing, and Capital Investment Turned Autism into Big Business
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A 2023 SPE Outstanding Book Award Winner Autism—a concept that barely existed 75 years ago—currently feeds multiple, multi-billion-dollar-a-year, global industries. In The Autism Industrial Complex: How Branding, Marketing, and Capital Investment Turned Autism into Big Business, Alicia A. Broderick analyzes how we got from the 11 children first identified by Leo Kanner in 1943 as “autistic” to the billion-dollar autism industries that are booming today. Broderick argues that, within the Autism Industrial Complex (AIC), almost anyone can capitalize on—and profit from—autism, and she also shows us how. The AIC has not always been there: it was built, conjured, created, manufactured, produced, not out of thin air, but out of ideologies, rhetorics, branding, business plans, policy lobbying, media saturation, capital investment, and the bodies of autistic people. Broderick excavates the 75-year-long history of the concept of autism, and shows us how the AIC—and indeed, autism today—can only be understood within capitalism itself. The Autism Industrial Complex is essential reading for a wide variety of audiences, from autistic activists, to professionals in the autism industries, to educators, to parents, to graduate students in public policy, (special) education, psychology, economics, and rhetoric. Watch the book presentation "Raising Awareness of the AIC" hosted by NJACE and featuring the author, Alicia Broderick at: https://youtu.be/-fxzfuvuek4?t=336 Listen to Anne Borden King interview the author on The Noncompliant Podcast: https://noncompliantpodcast.com/2022/06/30/is-there-an-autism-industrial-complex-interview-with-prof... Perfect for courses such as: Introduction to Critical Autism Studies; Disability Studies--Theory, Policy, Practice; Disability & Rhetoric; Disability & Cultural Studies; Doctoral Seminar in Disability Studies; Cultural Foundations of Disability in Education
