Business Research Methods

Publisher's description: This best-selling text continues in its Ninth Edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. This edition includes increased coverage of international business issues, making greater use of examples from companies and countries around the globe. Business Research Methods, 9e, is the ideal text for undergraduate and first-year MBA courses in marketing, management, or quantitative studies.