Charles W. Lamb
Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.
Books
Marketing
1996
ISBN 9780324125672
MKTG
2009
ISBN 9781337116831
Essentials of Marketing
1998
ISBN 9780324043761
Marketing cases
1983
ISBN 9780395326374
MKTG4
2011
ISBN 9780538468237
MKTG 9
2015
ISBN 9781285860145
The Great Beyond Anthology
Marketing cases. Instructor's manual
1987
ISBN 9780395429112
Principles of marketing
1992
ISBN 9780538834681
Great ideas for teaching marketing
1992
ISBN 9780538830188
Strategic Marketing Management Cases w/Excel Spreadsheets
2001
ISBN 9780072514827
Essentials of Marketing w/Student CD-ROM
2003
ISBN 9780324159554
Mktg 30 2009 Edition with Review Card and Premium Web Site Printed Access Card With Access Code
2009
ISBN 9780324789287
Mktg4 Student Edition
2010
ISBN 9780538468244
MKTG (with Marketing CourseMate with eBook and Career Transitions 2.0 Printed Access Card) / Edition 6
2012
ISBN 9781133190110
Marketing Plan Project - Marketing
1996
ISBN 9780538849517
Marketing & Technology
1996
ISBN 9780538871754
Bundle
2018
ISBN 9780357467145
MKTG -TEXT CANADIAN
2018
ISBN 9780176723682